2026华东艺术涂装高质量发展论坛在杭州圆满闭幕,工匠为先，AI与艺术的结合

East China art coating forum: craftsmen take the front row as AI walks into an old craft

在“内卷”与“AI”两股力量的夹击下，中国艺术涂装行业的数百位企业家与工匠8月25日至26日聚首杭州：华东六省一市的头部品牌以总冠名与联合发起的姿态登台，100位一线涂装师捧起“金刷奖”坐进会场第一矩阵，二十余场演讲与论道给出两条突围路径——一手把施工交付做到极致，一手把AI用进获客、渲染与管理。为期两天的2026华东艺术涂装高质量发展论坛，就此把这个正处在起步期的行业推到了聚光灯下。

Squeezed between the twin pressures of price-war “involution” and artificial intelligence, several hundred entrepreneurs and craftsmen from China’s art coating industry gathered in Hangzhou on August 25 and 26. Head brands from East China’s six provinces and one municipality took the stage as title sponsor and co-founders, 100 front-line painters collected the “Golden Brush Award” and sat in the front rows of the hall, and more than twenty speeches and panel sessions mapped two escape routes — perfecting on-site delivery, and putting AI to work in customer acquisition, rendering and management. The two-day 2026 East China Art Coating High-Quality Development Forum put an industry still in its infancy squarely under the spotlight.

8月25日13时35分，2026华东艺术涂装高质量发展论坛在杭州滨江开元名都大酒店开幕。论坛创始人代表、钱塘论道创始人楼红龙在开场欢迎词中，把论坛的缘起讲成“三个点火人”的故事：第一个点火人是涂企动力的刘大勇，率先点燃了在浙江举办高端艺术涂料高峰论坛的梦想之火；第二个是涂谷创始人高发洪，把火引到了杭州；第三个是他自己。 “我衷心希望看到浙江与杭州艺术涂料涂装行业蒸蒸日上，也衷心希望本次大会顺利圆满召开。”

At 1:35 pm on August 25, the 2026 East China Art Coating High-Quality Development Forum opened at the Hangzhou Binjiang New Century Grand Hotel. Lou Honglong, the forum’s founder and founder of the Qiantang Forum, told the origin story as a tale of “three torchbearers”: the first was Liu Dayong of Tuqi Dongli, who first raised the flame of a high-end art coating summit in Zhejiang; the second was Tugu founder Gao Fahong, who carried that flame to Hangzhou; the third was Lou himself. He also disclosed an unusual decision — he had handed over the Qiantang Forum trademark and company to Tuqi Dongli for a single yuan, keeping only a small stake. “I sincerely hope the art coating industry in Zhejiang and Hangzhou thrives, and that this forum is a complete success,” he said.

大会定位在筹备中完成升级：从浙江走向华东六省一市——上海、江苏、浙江、安徽、福建、江西、山东。楼红龙报出七个省市的名字时说，这里是中国民营经济最发达、艺术涂料消费最集中的区域，不仅要团结省会与地级市的头部企业，更要深入每一个县级市。贯穿全场的口号“中国艺术涂装看华东，让华东艺术涂装走向九州”，其中“九州”二字出自金平的提议。他把本届大会最大的特色归结为弘扬工匠精神，会场的座位安排即是印证：获奖工匠坐第一矩阵，企业家坐在后面。“过去很多大会，企业家坐前面，工匠往往坐在最后面。但这次，我们让工匠坐前面。”

The event’s positioning was upgraded during preparation, from a Zhejiang gathering to one covering East China’s six provinces and one municipality — Shanghai, Jiangsu, Zhejiang, Anhui, Fujian, Jiangxi and Shandong. Lou said the region is where China’s private economy is most developed and art coating consumption most concentrated, and the forum should reach beyond provincial and prefecture-level leaders to the top players of every county-level city. The slogan that ran through the day — “Let China’s art coating look to East China, and let East China’s art coating reach every corner of the land” — owes the word “Jiuzhou” to chairman Jin Ping’s suggestion. Lou called craftsmanship the event’s defining feature, and the seating chart proved it: awarded craftsmen sat in the front rows, entrepreneurs behind them. “At many past events, entrepreneurs sat in front while craftsmen were pushed to the back. This time, we put the craftsmen in front,” he said.

楼红龙还预告了文化节日程：8月28日是鲁班工匠节，本次大会把这一天定为华东艺术涂料涂装文化节；从2027年起，正式举办第一届艺术涂装文化节。“文化节不是产品推广会，不是订货会，是弘扬工匠精神的节日，是给予服务商赋能的节日。”

Lou also set out the festival calendar: August 28 — the Luban Craftsmen’s Day honouring the legendary master craftsman seen as the father of Chinese craftsmanship — will be marked as the East China Art Coating Culture Festival, and from 2027 the first full culture festival will be held. “The culture festival is not a product fair or an order fair,” he said. “It is a festival for craftsmanship and for empowering service providers.”

13时45分，巴德士集团董事长方学平作为总冠名方代表登台。他回顾了与楼红龙28年的交往，称楼是中国建筑涂装行业“令人尊敬的‘老兵’”；他把“中国艺术涂装看华东”称作“不仅仅是一句口号，更是一份沉甸甸的使命”，并当众给出四项支持清单：技术培训体系、品牌赋能、渠道资源共享与商业模式输出，落点直指艺术涂料“单店破千万”。“中国艺术涂装的未来，不在于某一家企业能做多大，而在于整个行业的生态有多健康、工匠的尊严有多高、服务的标准有多严。”致辞结束后，楼红龙上台为总冠名商巴德士授牌。

At 1:45 pm, Fang Xueping, chairman of title sponsor Badese Group, took the stage. Recalling 28 years of acquaintance with Lou, he called him a respected “veteran” of China’s architectural coating trade, and described “China’s art coating looks to East China” as “more than a slogan — a weighty mission”. He pledged support in four areas: a technical training system, brand empowerment, channel and resource sharing, and business-model guidance, with one concrete goal — helping single stores break 10 million yuan in sales. “The future of China’s art coating lies not in how big any one company gets, but in how healthy the industry’s ecosystem is, how much dignity craftsmen enjoy, and how strict our service standards are,” he said. After the speech, Lou presented the title-sponsor plaque to Badese.

13时55分许，启动仪式将开幕推向高点：在全场数百位来宾的倒数声中，方学平、金平、赵志强、楼红龙、常朝晖、高发洪、郭海鹏、方克宝、严飞岳、高立强、董玉志、胡雪平、陈笃等十余位行业代表将手按上大屏幕的手印感应区，共同宣告论坛启幕。随后是楼红龙亲自撰写的宣誓环节，主持人领诵一句、全场跟诵一句，从“水墨江南，艺涂天下”起句，收束于“让华东工艺领航九州，让中国艺涂誉满全球”。

At about 1:55 pm, the launch ceremony lifted the opening to its high point: as several hundred guests counted down together, more than ten industry representatives — Fang Xueping, Jin Ping, Zhao Zhiqiang, Lou Honglong, Chang Zhaohui, Gao Fahong, Guo Haipeng, Fang Kebao, Yan Feiyue, Gao Liqiang, Dong Yuzhi, Hu Xueping and Chen Du — pressed their hands onto the giant screen’s sensor area, jointly declaring the forum open. An oath written by Lou himself followed, the host leading and the whole hall repeating line by line, beginning with “Jiangnan of ink and wash, art coating for the world” and ending with “Let East China’s craftsmanship lead the nation; let China’s art coating win acclaim around the globe.”

杭州罗浮建材有限公司董事长、意大利艺术涂料品牌达尼罗中国区总代理金平提出，中国艺术涂料有“五个一线城市”——上海、北京、深圳、杭州、成都，华东占了两个。他的核心判断是：华东六省一市的艺术涂装整体走在全国前列，而行业仍处在起步阶段，大有可为；艺术涂料的名词已被普通消费者知晓，但门槛太低、价格体系被拉得很宽。“艺术涂料的师傅，是我们这些涂料经营者手上唯一值得炫耀的资本。”金平说。

The first keynote judgment of day one came from Jin Ping. The chairman of Hangzhou Luofu Building Materials and China distributor of the Italian art coating brand Danilo offered his own map of five “first-tier cities” for art coating — Shanghai, Beijing, Shenzhen, Hangzhou and Chengdu — with East China holding two. His core reading: art coating across East China leads the nation, yet the industry is still in its infancy, with enormous room to grow; the term is now known to ordinary consumers, but the low entry barrier has stretched the price spectrum. “The art-coating craftsmen are the only capital we distributors can truly boast of,” Jin said.

紧随其后的是实操观摩。国际级艺术涂装应用技术工匠钱家飞在现场音乐伴奏下，于舞台展板上完成一幅金属漆抽象肌理作品；随后的小型公益拍卖中，这幅尚未来得及命名的孤品从500元起拍，被山西涂装师赵志强以5000元竞得。钱家飞登台之初笑言自己“有点紧张”，“所谓的‘中国顶级涂装大师’，其实也只是我的一个追求，我每天都在坚持学习”。作品完成后他说，自己是有使命感的：“我希望通过我的努力，影响涂料行业特别是技术领域，引领中国涂料行业的技术。”

A live demonstration followed. Qian Jiafei, a craftsman of international-level art coating application techniques, created an abstract metallic-finish artwork on a display board to live music; in an impromptu charity auction afterwards, the unnamed one-off piece opened at 500 yuan and went to Zhao Zhiqiang, a coating craftsman from Shanxi, for 5,000 yuan. At the start Qian admitted feeling “a little nervous”: “Being called a top Chinese coating master — that is only a goal I pursue. I am still learning every day.” After finishing, he spoke of his sense of mission: “I hope that through my efforts I can influence the coatings industry, especially its technical side, and help lead the craft in China.”

“都说中国涂料看顺德，艺术涂装，要看建德。”顺着主持人的这句话，杭州素磐新材料有限公司董事长常朝晖登台，把演讲概括为“两个地名、三句话、一个愿望”。他说顺德为行业奠定了产业基石，而建德背靠杭州、依托长三角，代表行业的迭代升级，“不是替代，而是传承”；他主张“让凯撒的归凯撒，上帝的归上帝，让AI来成就一切”，并现场演示了团队历时两年研发的AI空间渲染软件——给它一张样板照片，10到20秒即可生成多角度空间效果图。他还透露，团队与中科院物理研究所相关团队协作，用AI交叉实验六个月做出四款市面上从未有过的材料。

“They say China’s coatings are made in Shunde — but for art coating, watch Jiande.” Picking up the host’s teaser, Chang Zhaohui, chairman of Hangzhou Supan New Materials, summed up his talk as “two places, three sentences and one wish”. Shunde, he said, laid the industry’s foundation, while Jiande — a county-level city backed by Hangzhou and the Yangtze River Delta — represents its upgrading: “Not replacement, but inheritance.” He advocated “render unto Caesar the things that are Caesar’s, render unto God the things that are God’s — and let AI accomplish everything”, demoing an AI spatial-rendering tool his team spent two years building: from a single sample photo it generates multi-angle room renders in 10 to 20 seconds. He added that his team, working with one affiliated with the Institute of Physics of the Chinese Academy of Sciences, had used AI-assisted cross experiments to produce four previously unseen materials within six months.

意大利兰铂（LOMBOR）艺术涂料中国区总裁方克宝给出变局中的破局框架。他从房地产下行、去产能与“好房子”导向切入，提出“五个高质量”——品牌高度、产品工艺、环保标准、落地交付与营销赋能，并直言最终要落到高性价比上。“意大利原装进口，假一赔十，100块钱一平方，你要不要？”在他看来，高质量发展的落点就是高性价比：把每个环节的标准都拔高，同时让消费者以合理的价格买到。

Fang Kebao, China president of the Italian art coating brand LOMBOR, offered a framework for breaking the deadlock. Starting from the real-estate downturn, capacity cuts and the “good housing” policy orientation, he proposed five “high qualities” — brand height, product and craft, environmental standards, delivery, and marketing empowerment — insisting that in the end everything must land on value for money. “Italian original import, tenfold compensation if fake, 100 yuan per square meter — would you take it?” The landing point of high-quality development, in his view, is value for money: raise every standard while keeping prices reasonable for consumers.

当天压轴的“涂装大咖论道”由泥之韵创始人董玉志主持，方学平、金平、威罗中国区总裁邹本龙、义乌蓝璟高立强、泉州国彩张灿龙、瑞安旭阳胡雪平、诸暨快涂美郭海鹏七位嘉宾登台，围绕“最近在忙什么”“最看不惯哪种行业现状”“国产能否替代进口”“如何建立自己的护城河”四个问题给出近乎不留情面的真话。方学平担忧行业后继乏人——“在座这么多大咖，看不到多少90后，好像没有00后”——并当场宣布现场涂装师报名培训免收学费；胡雪平直指“29块8、39块8”式的无底线低价；方学平的答案赢得最久的掌声：最痛恨消费者不满意，公司曾为北方一个项目赔付十几万重做为止；金平的“最恨”是造假——“明明不是进口，偏偏说成进口”；论及国产替代，方学平判断两个赛道将长期共存，“一定会有一大批国产艺术漆走出国外”。论道尾声，全体大咖起立向台下数百位涂装师深深鞠躬。

The day’s finale, the Roundtable of Coating Masters, was moderated by Dong Yuzhi, founder of Nizhiyun, and featured seven panelists — Fang Xueping, Jin Ping, Zou Benlong, China president of VERO, Gao Liqiang of Yiwu Lanjing, Zhang Canlong of Quanzhou Guocai, Hu Xueping of Rui’an Xuyang and Guo Haipeng of Zhuji Kuaitumei — delivering remarkably frank answers across four questions: “What have you been busy with lately?”, “What industry behavior do you dislike most?”, “Can domestic brands replace imported ones?” and “How do you build your own moat?”. Fang Xueping fretted over succession — “With so many masters here, I see few born in the 1990s, and hardly any after 2000” — and announced on the spot free training for craftsmen present. Hu Xueping condemned bottomless low pricing of “29.8, 39.8 yuan”. Fang drew the longest applause with his answer: what he hates most is a dissatisfied customer — his company once paid more than 100,000 yuan to redo a northern project until satisfactory. Jin Ping’s “greatest dislike” was fakery — “clearly not imported, yet claimed to be”. On domestic substitution, Fang judged the two tracks would coexist long-term, and “a large batch of domestic art coatings will go overseas”. At the close, all panelists stood and bowed deeply to the several hundred craftsmen in the audience.

16时45分，组委会行业荣誉评审小组组长、诸暨快涂美总经理郭海鹏登台宣讲“金刷奖”的意义与评选。他宣布，本届大会共评出100位金刷奖得主，并将每年的8月28日定为华东艺术涂料涂装行业的“工匠节”——因为这一天是鲁班诞辰纪念日，鲁班代表着精益求精、不断创新、追求卓越的工匠精神。他介绍，8月19日评审小组与几家发起单位联合在无机涂谷召开评审会议，对每一位候选人的资料逐一评审，“正是这份对规则的敬畏、对透明的坚守，才让今天站在台上的100位金刷奖获得者实至名归、当之无愧”。

At 4:45 pm, Guo Haipeng, head of the organising committee’s honours review panel and general manager of Zhuji Kuaicoumei, took the stage to explain the award’s meaning and selection. He announced that 100 Golden Brush winners had been chosen at the forum, and that August 28 would be designated the industry’s “Craftsmen’s Day” — the birth anniversary of Lu Ban, celebrated for precision, constant innovation and the pursuit of excellence. On August 19, he said, the review panel joined the forum’s founding units for an evaluation session at Tugu, going through each candidate’s file one by one: “It is this respect for the rules and commitment to transparency that makes the 100 winners on stage today truly deserving of the honour,” he said.

郭海鹏还给出行业判断：我国艺术涂料行业正从高速扩张转向高质量发展阶段，2026年预计全年市场规模将突破147亿元；“艺术涂装师”已正式列入国家职业分类大典，成为国家承认的独立职业工种。面向未来，他计划2027年在华东地区评选300位涂装技师工匠，并真正举办技术比武与职业技能竞赛。“我们要用竞赛激发整个行业学技术、钻技艺的热情，让工匠精神从口号变成行动，从理念变成习惯。”

Guo also offered a reading of the market: China’s art coating industry is shifting from rapid expansion to high-quality development, with the full-year market expected to exceed 14.7 billion yuan in 2026, and “art coating applicator” has been formally included in China’s occupational classification catalogue as an officially recognised profession. Looking ahead, he plans to name 300 master craftsmen across East China in 2027 and to stage genuine technical contests and vocational skills competitions. “We want competition to fire up the whole industry’s appetite for learning and drilling skills — turning craftsmanship from a slogan into action, and from an idea into habit,” he said.

16时55分起，100位获奖涂装师分五批登台受奖，奖牌形制被主持人比作“军功章”，统一佩戴在左肩。颁奖嘉宾包括郭海鹏、黄丹丹、陶文生、林忠发、张增强、赵志强与玛斯涂代表沈杰、毛贺飞。主持人寄望获奖者：“希望看到第二届、第三届、第四届的时候，你们可以像将军一样佩戴多枚勋章。”礼成后全场合影，高喊“中国艺术涂装看华东”；18时25分，答谢晚宴开场，发起单位代表逐桌敬酒，抽奖环节将首日议程送至尾声。

From 4:55 pm, the 100 winning painters took the stage in five batches, their medals — likened by the host to military service medals — worn on the left shoulder. Presenters included Guo Haipeng, Huang Dandan, Tao Wensheng, Lin Zhongfa, Zhang Zengqiang, Zhao Zhiqiang and Mastu representatives Shen Jie and Mao Hefei. “By the second, third and fourth editions,” the host told the winners, “may you wear several medals, like a general.” A full-group photo followed amid shouts of “Let China’s art coating look to East China”; at 6:25 pm the thank-you banquet opened, founding-unit representatives toasted table by table, and a lucky draw carried day one to its close.

第二天的分享从一家山西小店讲起。山西太原志强涂料装饰工程有限公司总经理赵志强以《单店如何破千万》开场：这位从施工学徒起步的创业者，用四年把一家100余平方米的小店做到年产值突破千万元。他没有先讲如何找客户，而是把问题倒了过来：“大家都在问1000万从哪里来，我们首先要问的是，1000万来了，你接得住吗？”他给出自己的“343模式”——施工权重必须压过品牌和服务；对自媒体，他发布了1250条视频、粉丝只有3.5万，“你们觉得志强火了吗？不是火，是坚持。”

Day two began with a small shop from Shanxi. Zhao Zhiqiang, general manager of Zhiqiang Coating Decoration in Taiyuan, opened with a talk titled “How a Single Store Breaks 10 Million Yuan”: a former plasterer who worked his way up from apprentice, he grew a store of just over 100 square meters into a business with annual output exceeding 10 million yuan in four years. Rather than explaining how to find customers, he reversed the question: “Everyone asks where the 10 million comes from. The first question should be — when the 10 million arrives, can you handle it?” His own “3-4-3 model” weights application above brand and service; on social media, he has posted 1,250 videos for just 35,000 followers. “Do you think I went viral? It isn’t virality, it’s persistence.”

“趋势的改变是缓慢而且坚定的。”佛山市境美佳新材料有限公司董事长、行业咨询师高乐平分享《如何利用AI智能让艺术涂装服务商成为龙头企业》。他认为短视频本质上是AI的一种应用，而AI输出常常“不堪用”，源于两个底层逻辑：AI用的人越多越要迁就大多数人，“让大多数人满意的就是平庸的”；AI逐字生成，错一个字就一路错下去。他的解法是用好提示词、语料库、知识库和智能体，并按节点审核。他透露，公司没有任何销售队伍，每月销售额中只有不到10%来自当月互联网获客；“你今天的老客户的第一单，很可能就来自自媒体。”他提醒同行，生意要积累的是“经营资产”——800万会复购的客户，胜过1000万靠低价换来的客户。

“Trends change slowly, but firmly.” Gao Leping, chairman of Foshan Jingmeijia New Materials and an industry consultant, delivered a talk on how AI can turn art coating service providers into leading enterprises. Short video, he argued, is itself an application of AI, and AI output often proves useless for practitioners for two underlying reasons: the more people use AI, the more it caters to the majority — “what satisfies the majority is mediocre” — and, generating token by token, one mistake sends it compounding down the wrong path. His remedies: master prompts, corpora, knowledge bases and agents, and review node by node. He disclosed that his company has no sales force at all, and less than 10 percent of monthly sales comes from that month’s internet leads: “The first order of your loyal customer today very likely came from social media.” Businesses, he warned, must accumulate “operating assets” — 8 million yuan from clients who will return beats 10 million won on low prices.

“在一个有鱼的地方捞鱼。”青岛泥之韵环保壁材有限公司董事长、论坛发起人之一董玉志抛出一条与主流略有分歧的赛道——卫生间旧改。他用AI工具查询数据称：艺术涂装存量市场约1亿元规模，微水泥充其量2000万到3000万元，而旧改市场约150亿元，其中单纯卫生间旧改就有20亿到30亿元。他的结论干脆：“旧改不是选择题，是必选题。”他的方案把传统瓷砖翻新至少1.5万元、20天的工期压到1到2天、售价五六千元，毛利约五成；一位烟台代理商按他的方法做了9天，当月进店客户超过200个。

“Fish where the fish are.” Dong Yuzhi, chairman of Qingdao Nizhiyun Eco Wall Materials and a co-founder of the forum, laid out a track at odds with the mainstream: bathroom renovation. Citing data he looked up with an AI tool, he said the stock market for art coatings is about 100 million yuan and microcement at best 20 to 30 million, while renovation is a roughly 15-billion-yuan market with bathroom renovation alone worth 2 to 3 billion. His conclusion was blunt: “Renovation is not a multiple choice — it’s compulsory.” His solution compresses the schedule of traditional tile renovation — at least 15,000 yuan and 20 days — to one or two days, priced at 5,000 to 6,000 yuan with a gross margin of about 50 percent; a Yantai dealer who followed his method for nine days drew more than 200 walk-in customers that month.

“器、术、法三级，正从你的私人梯子，变成谁都能走的公共设施。”宁波筑维装饰工程有限公司董事长、“飞岳涂书馆”创始人严飞岳给出一个陡峭的判断：当调色、报价、管理规则都被AI踏平，经营者剩下的只有一样东西——人格引力，这是智能时代“唯一无法被复制的价值”。他自己搭建了16个AI智能体，AI世界里描述“严飞岳”的中文语料已积累约800万字；他断言生产力正从“你会什么”转移到“你是谁”。“出了问题，你抓进去，AI是不会抓进去的。”由此他预言，AI会基于人格堵住造假的路，“谁拥有人格，谁就统治世界”。

“The three levels of tool, craft and method are turning from your private ladder into public infrastructure anyone can walk.” Yan Feiyue, chairman of Ningbo Zhuwei Decoration and founder of the Feiyue Coating Library, delivered a steep verdict: once color matching, quoting and management rules are flattened by AI, the only thing left for an operator is personal gravity — “the only value that cannot be copied” in the age of intelligence. He built 16 AI agents of his own, and AI corpora describing “Yan Feiyue” have accumulated about 8 million Chinese characters; productivity, he asserted, is shifting from “what you can do” to “who you are”. “When things go wrong, you’re the one taken away — AI never is.” He predicted AI would close the road to fakery, anchored to persona: “Whoever owns the persona rules the world.”

“美国有硅谷，中国有涂谷。”杭州无机涂谷灰泥有限公司创始人高发洪为无机灰泥这条小众赛道背书。他把灰泥的谱系溯回旧石器时代，展示公元128年的罗马万神殿——直径43.3米的火山灰灰泥穹顶历经两千年屹立不倒，结论是：无机灰泥是“人类建筑史上最悠久、最经得起时间考验的墙面解决方案”。他把公司定位说得很硬：“涂谷不做品牌，只做生产加工服务”“一心只做灰泥”；应用端他重点点名旧改与外墙市场——灰泥可仿青砖、仿石材，材料成本只有石材的五分之一甚至十分之一，目前无机灰泥在墙面材料中占比仅约5%，未来几年有望达到40%到50%。

“America has Silicon Valley; China has Tu Valley.” Gao Fahong, founder of Hangzhou Inorganic Tugu Lime Plaster Co., made the case for the niche track of inorganic lime plaster. Tracing the lineage of plaster back to the Paleolithic age, he showed the Roman Pantheon of 128 AD — its 43.3-meter dome of ash-lime plaster has stood for two thousand years — concluding that inorganic lime plaster is “the oldest, most time-tested wall solution in the history of architecture”. He put his company’s position bluntly — “Tugu does not build a brand; it provides production and processing services”, doing “nothing but lime plaster”. On applications he singled out renovation and facades: lime plaster can imitate grey brick and stone at one-fifth to one-tenth of stone’s material cost, and the material holds only about 5 percent of the wall-material market today, with the potential to reach 40 to 50 percent in the coming years.

玛帕（绍兴）涂料有限责任公司联合创始人陈笃带来另一个关键词——整体艺术涂装。他把行业的最大痛点归结为“效果浪费”：室内外割裂、天地墙割裂、设计交付割裂，“这不是产品问题，是系统问题”；解法是“四界面一体化系统”，把外墙、内墙、地面、定制做成一个系统，交付端主张标准化、节点化、可视化，“让交付从玄学变成工程”。对自建房市场的判断出人意料：“一想到农村自建房，大家觉得用的是最便宜的材料。但我们在试验中发现，真正的自建房系统用的材料是超级昂贵的。”他以四川一座温泉酒店为例：真花岗岩泡池将新增两三千万元成本，团队以仿花岗岩涂装方案通过多轮水涌循环检测，项目还带来约七万平方米的外墙仿石订单。

Chen Du, co-founder of MaPa (Shaoxing) Coatings, brought another keyword: integrated art coating. He traced the industry’s biggest waste to “wasted results” — interiors cut off from exteriors, floors from walls, designs from deliveries. “This is not a product problem, it is a systems problem.” His answer is a four-interface integrated system bundling exterior walls, interior walls, floors and custom work, with standardised, node-based, visualised delivery — “turning delivery from alchemy into engineering”. His reading of the self-built housing market defies convention: “People assume rural self-built homes use the cheapest materials. But our trials show that a proper self-built home system actually uses very expensive materials.” He cited a hot-spring hotel in Sichuan: real granite for its pools would have added 20 to 30 million yuan; his imitation-granite coating system passed repeated water-surge cycling tests, and the project generated an extra order of roughly 70,000 square meters of stone-effect exterior work.

嘉兴柏尔特新材料有限公司由徐海峰分享。9年、141期、5000余名学员——柏尔特深耕培训赛道的家底，由一位“第一次上台”的代班人摊在了同行面前。“今天是我第一次上台，也是第一次面对这么多家人来分享，心里有点小紧张——大家的掌声就是我的鼓励。”徐海峰说。最动人的是一个细节：几位来自云南昭通的学员，为省下路费，开着皮卡、装了满满一车大白菜赶来上课。“从小事就能看到他们的学习态度。”培训为期六天，首日为新媒体运营课，此后五天为施工实操，结业颁发证书，此后任何一期开课都可免费复训。

The day-two podium also saw a last-minute switch: Zhan Liangkang, founder of Jiaxing Bairte New Materials, was forced off the programme by a sore throat, and his keynote was delivered in his place by Xu Haifeng. Nine years, 141 cohorts and more than 5,000 trainees — Bairte’s training credentials were laid out by a stand-in speaking on the big stage for the very first time. “This is my first time on stage, and my first time in front of so many industry family members. I am a little nervous — your applause is my encouragement,” Xu said. The most moving moment was an anecdote: a small group of trainees from Zhaotong, Yunnan, drove to class in a pickup loaded with a full bed of Chinese cabbage to save the fare. “Small as it is, it says everything about their attitude to learning,” he said. The programme runs six days — new-media operations on day one, five days of hands-on application training after — with certificates on graduation and free re-entry to any future cohort.

压轴登台的是玛斯涂控股（浙江）有限公司总经理毛贺飞，分享《以技术落地服务，重塑行业价值》。这位从业二十年、自称“初中都没毕业”的技术派掌门人，把行业当下归结为三重困局：低价内卷压缩利润、只卖材料缺乏技术扶持、没有统一的施工标准与验收体系。玛斯涂的应对是两大抓手——“技术落地服务”与“全工序施工标准化”：把基层、底漆、主材施工、罩面验收拆成四大标准化节点，“让每一位工人都能精准执行工艺要求”；公司没有专业营销团队，只有技术出身的销售团队，售前免费配色打样，售后7×24小时在线答疑。“招商容易，帮商扶商确实很艰辛，这条路我们一直在努力。”

Closing out the day was Mao Hefei, general manager of Mastu Holdings (Zhejiang), with a talk titled “Reshaping Industry Value Through On-Site Technical Service”. A twenty-year coatings veteran who left school before finishing junior high, he boiled the industry’s plight down to three traps: price wars squeezing margins, a materials-only model without technical support, and the absence of unified construction and acceptance standards. Mastu’s two levers are on-site technical service and full-process construction standardisation: the process is broken into four standardised nodes — substrate, primer, main-coat application and topcoat acceptance — so “every worker can execute the required technique precisely”; the company runs no marketing team, only a technical sales force with free pre-sale color matching and samples and round-the-clock after-sales answers. “Signing dealers is easy; supporting them is hard — and that is the road we keep walking,” he said.

当天分享环节结束后，颁奖盛典将大会推向高潮：从成长创新品牌、国际匠心品牌、国潮领军品牌到杰出服务商、先进源头工厂基地，再到培训基地、科学技术奖、突出贡献奖、杰出青年与两项产品质量金奖，十余个类别的荣誉一一颁出，楼红龙、方学平、金平、郭海鹏及涂企动力刘大勇等轮番登台颁奖。本届颁奖的鲜明特点是把聚光灯对准了“人”——颁发的不只是企业的奖杯，更是涂装师的荣耀。随后的闭幕式上，主持人向主办方涂企动力、品牌方与远道而来的嘉宾逐一致谢：“正是有了大家的共同努力，才有了我们两天如此圆满的一个会议。”

After the day’s speeches, the awards gala lifted the event to its peak: honours in more than a dozen categories — from growth innovator brands, international craftsmanship brands and national-trend leading brands to outstanding service providers and advanced source factory bases, and further to training bases, a science and technology award, special contribution awards, outstanding young talents and two product quality gold medals — were handed out one by one at the forum, with Lou Honglong, Fang Xueping, Jin Ping, Guo Haipeng and Liu Dayong of Tuqi Dongli presenting in turn. What set the ceremony apart was its spotlight on people: the trophies honoured not only companies but the craftsmen themselves. At the closing session, the host thanked the organiser Tuqi Dongli, the brand partners and the guests who had travelled from afar: “It is everyone’s joint effort that made these two days such a complete success.”

至此，为期两天的论坛全部议程结束。组委会在会期中宣布的8·28工匠节与2027年首届艺术涂装文化节规划，则为这个行业留下了下一个相聚的理由——当内卷与AI的双重变局仍在继续，把工匠推上第一排、把AI引进手艺人的日常，或许正是华东艺术涂装给出的答案。

With that, the two-day forum concluded its full programme. The Craftsman’s Day set for August 28 and the first East China Art Coating Culture Festival planned for 2027, both announced during the event, gave the industry its next reason to gather — as the twin upheavals of involution and AI continue, seating the craftsmen in the front row and bringing AI into the artisan’s daily work may be the answer East China’s art coating trade has offered.