“把聚光灯打在人身上”——方学平代表总冠名巴德士致辞

‘Putting the spotlight on people’: Badese chairman Fang Xueping addresses the forum

13时45分，紧随欢迎词之后，巴德士集团董事长方学平作为总冠名方代表登台。他回顾了与楼红龙28年的交往，宣布巴德士将以总冠名形式全力支持本届论坛，并把四项支持清单摆在了台面上——落点直指艺术涂料“单店破千万”。

At 1:45 pm, minutes after the welcome address, Fang Xueping, chairman of title sponsor Badese Group, took the stage. He recalled 28 years of acquaintance with Lou Honglong, announced the group’s full backing as title sponsor, and laid out a four-point support list with one concrete goal: helping single stores break 10 million yuan in sales.

相识28年，认同一个使命

方学平说，他认识楼红龙已经28年，“他一直没变”。在他眼中，楼红龙是中国建筑涂装行业“令人尊敬的‘老兵’”，为推动中国涂装行业的进步作出了卓越的贡献。他曾参加第一届和第二届钱塘论道大会，两场会议都开得非常成功，在行业内引起了巨大反响。“这一次，楼总再次扛起大旗，把论坛升级到华东六省一市的格局。这份情怀和担当，让我深受触动。”

Fang said he has known Lou for 28 years and that Lou “has never changed”. In his eyes, Lou is a respected ‘veteran’ of China’s architectural coating trade who has pushed the industry forward. Fang attended the first and second Qiantang Forum events, both of which he described as resounding successes that sent ripples through the trade. “This time Lou has shouldered the banner again, upgrading the forum to cover all of East China. His devotion moved me deeply,” he said.

楼红龙曾对方学平说过一句话：“中国艺术涂装看华东，我们要让华东艺术涂装走向全国，走出国门！”方学平在台上复述了这句话，称它“不仅仅是一句口号，更是一份沉甸甸的使命”。他完全认同这个判断：华东历来是中国经济最活跃、消费最前沿、审美最领先的区域，这里的艺术涂装水平代表着中国的最高水准。“如果华东的艺术涂装能够走向全国、走出国门，那将是中国涂装行业真正走向成熟的标志。”正是基于这份认同，巴德士集团毫不犹豫地决定，以总冠名的形式全力支持本次大会。

Fang quoted the line Lou once told him: “China’s art coating looks to East China — we want East China’s art coating to go nationwide and beyond the border.” It was, Fang said, more than a slogan: it was a weighty mission. East China, he argued, has always been China’s most economically dynamic, consumption-forward and style-leading region, and its art coating standards represent the country’s best. “If East China’s art coating can go nationwide and overseas, that will be the mark of a truly mature Chinese coating industry.” On that conviction, he said, Badese decided without hesitation to back the forum as title sponsor.

把聚光灯打在“人”身上

让方学平尤为赞赏的，是本届大会的参会主体构成。“在过去很长一段时间里，行业的目光往往聚焦在产品和渠道上，但今天，我们把聚光灯打在了‘人’的身上。”大会邀请华东乃至国内知名的艺术涂装大咖前来分享干货，以弘扬工匠精神为宗旨，就是让在座的艺术涂装服务商“实实在在地学到单店破千万的成功经验与方法”。他说，“单店破千万”五个字背后，是技术的极致打磨、服务的精益求精、品牌的用心经营；办会“不搞花架子，不走过场”，要让每一位到场的朋友带着问题来、带着答案走，带着困惑来、带着信心走。

What pleased Fang most was who the forum was built around. “For a long time, the industry’s eyes were on products and channels. Today, we put the spotlight on people,” he said. With well-known practitioners from East China and beyond sharing hard-won experience, the forum’s aim, he said, was for the service providers in the hall to “genuinely learn how a single store can break 10 million yuan”. Behind those few words, he added, lie extreme polish in technique, service and brand — which is why the organisers refuse to stage a show: “Come with questions, leave with answers; come with doubts, leave with confidence.”

七大基地，四项支持

方学平介绍，巴德士目前在全国拥有七大生产基地，形成了覆盖全国的产能网络；几千家经销商伙伴构建起庞大的服务网络。他当众表态，巴德士将不遗余力地支持全国各地的艺术涂装师与涂装服务商，支持不止于产品，还包括四项：技术培训体系，让每一位涂装师掌握最前沿的工艺技法；品牌赋能，让每一个服务商借助巴德士的品牌势能打开市场；渠道资源共享，让优秀的工匠和服务商对接更多项目机会；商业模式输出，帮助大家从“单打独斗”走向“系统化运营”。

Fang introduced Badese as a leading player with seven production bases forming a nationwide capacity network, and several thousand dealers running a vast service network. The group’s support, he pledged, would go well beyond products, covering four areas: a technical training system to keep every painter up to date with the latest techniques; brand support to help dealers open markets on Badese’s strength; channel and resource sharing to connect skilled craftsmen and dealers with more projects; and business-model guidance to move them from going it alone to running systematic operations.

方学平的结语没有停留在企业业绩上。“中国艺术涂装的未来，不在于某一家企业能做多大，而在于整个行业的生态有多健康、工匠的尊严有多高、服务的标准有多严。”他说，巴德士愿做这个生态的守护者、工匠精神的践行者、行业正能量的传播者。致辞结束后，楼红龙上台，为总冠名商巴德士授牌。

Fang’s closing line looked past corporate results: “The future of China’s art coating lies not in how big any one company gets, but in how healthy the industry’s ecosystem is, how much dignity craftsmen enjoy, and how strict our service standards are.” Badese, he said, would be a guardian of that ecosystem, a practitioner of craftsmanship and a spreader of positive energy in the trade. After the speech, Lou Honglong presented the title-sponsor plaque to Badese.