金平：艺术涂装看华东，华东市场看浙江

Jin Ping: Art Coating Looks to East China, and the East China Market Looks to Zhejiang

8月25日下午，2026华东艺术涂装高质量发展论坛进入主题演讲环节。杭州罗浮建材有限公司董事长、意大利艺术涂料品牌达尼罗中国区总代理金平率先登台，发表题为《艺术涂装看华东，华东市场看浙江》的演讲。他的核心判断是：华东六省一市的艺术涂装整体走在全国前列，而行业仍处在起步阶段，大有可为。

On the afternoon of August 25, the keynote sessions of the 2026 East China Art Coating High-Quality Development Forum began. Jin Ping, chairman of Hangzhou Luofu Building Materials and China distributor of the Italian art coating brand Danilo, took the stage first with a speech entitled “Art Coating Looks to East China, and the East China Market Looks to Zhejiang.” His core judgment: art coating across East China’s six provinces and one municipality leads the nation, yet the industry is still in its infancy — with enormous room to grow.

五个一线城市与行业之变

金平提出了他个人总结的中国艺术涂料“五个一线城市”：上海、北京、深圳、杭州、成都。“华东占了两个，一个是上海，一个是杭州。”他说，近两年无论国产还是进口品牌，不少都到杭州设立了办事处，这背后是浙江整体设计水平走在全国前列的支撑。

Jin Ping offered his own map of China’s five “first-tier cities” for art coating: Shanghai, Beijing, Shenzhen, Hangzhou and Chengdu. “East China has two of them — Shanghai and Hangzhou.” Over the past two years, he noted, many brands, domestic and imported alike, have set up offices in Hangzhou — supported by Zhejiang’s design strength, which he ranked among the best in the country.

在他看来，艺术涂料目前仍只是涂料行业中的一个小板块。他举了一个现场测试式的例子：站在红星美凯龙这样的卖场门口随机采访十位进店顾客，至少有七到八人会说家里打算用艺术涂料。“艺术涂料这个名词，一般的客户都已经知道了。”

In his view, art coating remains a small segment of the coatings industry. He offered a street-survey style example: stand at the entrance of a mall such as Red Star Macalline and ask ten customers walking in, and at least seven or eight will say they plan to use art coating at home. “The term ‘art coating’ is now known to ordinary consumers.”

变化之大，金平自己体会最深。1995年起他做窗帘生意，那个年代在一群人里自我介绍，他会压低声音把“窗帘”两个字顺嘴带过；如今艺人们听到他做艺术涂料，都能接得上话。他前不久参加一位歌手的婚礼，席间多位文艺界人士一听“艺术涂料”都表示了解。“这说明什么？说明它已经是一个行业，成了装饰建材行业里的主力产品。”

No one feels the change more than Jin Ping himself. He started a curtain business in 1995, when he would mumble the word “curtains” in self-introductions; today, entertainers he meets can immediately relate to “art coating.” At a singer’s wedding he attended recently, several well-known figures from the entertainment world all recognized the trade. “What does that tell us? It has become an industry in its own right — a mainstream product in the decoration and building-materials sector.”

门槛之弊与工匠之贵

他也直言行业的一大弊端：门槛太低。公司过去的业务员、师傅出去单干接单的不在少数，从业者越来越多，价格体系被拉得很宽。他自己的正常报价是每平方米300多元起步、400至500多元，而市场上甚至出现了每平方米60元包工包料的两万平方米大单。“每个人只要找准自己的市场定位——目前的市场状态下，只要你能活着，我觉得就是合理的。”

Yet he was blunt about one of the industry’s biggest weaknesses: the low entry barrier. Former salespeople and craftsmen of his own company have gone solo, practitioners keep multiplying, and the price spectrum has stretched accordingly. His own pricing starts above 300 yuan per square meter, often 400 to 500, while the market has seen 20,000-square-meter contracts priced as low as 60 yuan per square meter including labor and materials. “Everyone should find their own market position. In the current market, as long as you can survive, I think the price is justified.”

手写名牌与前排的师傅

演讲中，一个细节让金平尤为感动：组委会为几百位参会者逐一手写座位名牌，并让获得“金刷奖”的百位涂装师坐在前排，老板们坐到后排。“艺术涂料的师傅，是我们这些涂料经营者手上唯一值得炫耀的资本。”他说，“原装进口不稀奇，你有我有大家有。”在他看来，涂装师才是艺术涂装企业真正的手中利刃。

One detail moved him during the forum: the organizers hand-wrote name cards for several hundred attendees, and seated the 100 recipients of the “Golden Brush Award” — the craftsmen — in the front rows, with business owners behind them. “The art-coating craftsmen are the only capital we distributors can truly boast of,” he said. “Imported brands are nothing rare — everyone has them.” In his eyes, it is the craftsmen who are the real sharp edge of an art coating business.

主持人评价金平是“艺术涂装的一面旗帜”，并顺势引出下一环节：“咱们行业有个共识，叫三分材料、七分施工。”话音落下，国际级艺术涂装应用技术工匠钱家飞登台——一场实操观摩即将开始。

The host called Jin Ping “a banner of art coating,” and used an industry maxim to pivot to the next session: “Thirty percent materials, seventy percent application.” As the words fell, Qian Jiafei, a craftsman of international-level art coating techniques, walked on stage — a live demonstration was about to begin.