圆桌论道：七个问题里的行业真相，大咖们选择说真话

Roundtable Dialogue: Speaking Frankly About the Industry’s Real Questions

8月25日下午，2026华东艺术涂装高质量发展论坛进入压轴环节——涂装大咖论道。本环节由泥之韵创始人董玉志主持，巴德士集团董事长方学平、杭州罗浮建材有限公司董事长金平、威罗中国区总裁邹本龙、义乌蓝璟高立强、泉州国彩张灿龙、瑞安旭阳胡雪平、诸暨快涂美郭海鹏七位嘉宾登台就座。围绕“最近在忙什么”“最看不惯哪种行业现状”“国产能否替代进口”“如何建立自己的护城河”四个问题，大咖们给出了近乎不留情面的真话。

On the afternoon of August 25, the 2026 East China Art Coating High-Quality Development Forum reached its finale — the Roundtable of Coating Masters. Moderated by Dong Yuzhi, founder of Nizhiyun, the session featured seven panelists: Fang Xueping, chairman of Badese Group; Jin Ping, chairman of Hangzhou Luofu Building Materials; Zou Benlong, China president of VERO; Gao Liqiang of Yiwu Lanjing; Zhang Canlong of Quanzhou Guocai; Hu Xueping of Rui’an Xuyang; and Guo Haipeng of Zhuji Kuaitumei. Across four questions — “What have you been busy with lately?”, “What industry behavior do you dislike most?”, “Can domestic brands replace imported ones?”, and “How do you build your own moat?” — the panelists delivered remarkably frank answers.

[方学平董事长]

最近在忙什么

第一个问题“最近在忙什么”，答案勾勒出各自的生存状态。方学平透露，他正亲自推动在全国省会与地级市布局“艺术漆效果交付中心”，公司2026年3月正式启动，计划用三年覆盖所有省市；他担忧的是行业后继乏人——“在座这么多大咖，看不到多少90后，好像没有00后”。为此他当场宣布：现场涂装师报名培训，原价3000元的课程免收学费，食宿由公司安排，只需自理往返路费。

The first question sketched everyone’s state of play. Fang Xueping revealed he is personally driving the rollout of “art-coating effect delivery centers” across provincial capitals and prefecture-level cities — launched in March 2026, with full coverage targeted within three years. What worries him is succession: “With so many masters here, I see few born in the 1990s, and hardly any after 2000.” He then announced on the spot: craftsmen present could sign up for the company’s training free of charge — the usual 3,000-yuan fee waived, meals and lodging covered, only travel expenses self-paid.

[金平总经理]

金平的回答自嘲又实在：“我是达尼罗的中国区总代，但自己还在杭州做经销商。最近忙啥？跑工地，陪渠道客户喝酒打掼蛋。”他坦言，全国50多个经销商真正产生效益的只有三分之一，如今已不再主动开发经销商，“来的都是客，来了我肯定接待”。邹本龙则分享了“与设计同行”的策略：拜访设计师、参加设计师羽毛球局，目标是走进一百家设计公司做分享，“已经分享到第88家了”。

Jin Ping answered with self-irony and candor: “I’m Danilo’s China distributor, yet I still run a dealership in Hangzhou. Busy with what? Job sites, and drinks and card games with channel clients.” Of his 50-plus dealers nationwide, he admitted, only about a third are truly profitable, and he no longer chases new ones — “whoever comes is my guest.” Zou Benlong shared his “walk with designers” strategy — visits, badminton games, and a goal of presenting at 100 design firms, “88 done so far.”

[郭海鹏]

郭海鹏的答案最朴素：“我跟在座的100位工匠一样，就忙一个交付、忙一个落地。接了活，工地要管牢，每一个细节要管牢。”高立强自称“佛系”，更多是调整状态、打造团队，坚持做“可修补”的产品差异；张灿龙在打造团队、“向内求”，优化售前售中售后；胡雪平则把答案给了学习——“内卷确实严重，走出来、请回去、自己再生发”。

Guo Haipeng’s answer was the plainest: “Like the 100 craftsmen here, I busy myself with delivery and execution. Once we take a job, the site must be managed tightly — every detail.” Gao Liqiang called himself “Buddhist-style,” focused on mindset and team-building and on a repairable-product edge; Zhang Canlong is building his team and “seeking within,” refining pre-sale, in-sale and after-sale service; Hu Xueping pointed to learning — “involution is real; you walk out, bring lessons home, and grow your own answers.”

最看不惯的与最痛恨的

第二个问题“最看不惯哪种现状”，把论道推向高潮。胡雪平直指“29块8、39块8”式的无底线低价；邹本龙称之为“吃饭砸锅”，并回忆2008年他说过的话——“做好自己的事，就是对行业最大的贡献”；董玉志以东南亚摩托车为例：从3000多美元一路卷到300美元，94%的份额最终拱手让人。

The second question brought the session to a boil. Hu Xueping condemned bottomless low pricing of “29.8, 39.8 yuan”; Zou Benlong called it “smashing the rice bowl while eating from it,” recalling his words at a 2008 forum — “doing your own job well is the greatest contribution to the industry.” Moderator Dong Yuzhi invoked Southeast Asia’s motorcycle industry: prices ground down from over 3,000 dollars to 300, and a 94-percent market share ultimately lost.

方学平的答案赢得最久的掌声：最痛恨消费者不满意。他讲了公司的一次赔付——北方某项目没做好，经销商赔小头、公司赔大头，前后赔了十几万，重做为止，客户后来反而介绍了新单。“价格低一点可以，但不能因为价格低了东西就做砸了。坚持长期主义，这个行业才会越来越健康。”

Fang Xueping’s answer drew the longest applause: what he hates most is a dissatisfied customer. He recounted a payout — a project in the north went wrong, the dealer covered the smaller share and Badese the larger, more than 100,000 yuan in all, and the work was redone until satisfactory; the client later referred new business. “A lower price is acceptable — but never wreck the work because the price is low. Stick to the long term, and this industry will grow healthier.”

金平的“最恨”格外具体：不是低价，而是造假——“明明不是进口，偏偏说成进口，还拍着胸脯说‘千分之千原装进口’”。他奉行的准则朴素而锋利：“论品质、论服务、论原装进口、论环保，你找我；若论价格，走出我的门，满街都是。”

Jin Ping’s “greatest dislike” was strikingly specific: not low prices but fakes — “clearly not imported, yet claimed to be, chest-thumping ‘a thousand-per-thousand original import.'” His creed is plain and sharp: “For quality, service, original import and eco-standards, come to me. For price — walk out my door and the street is full of options.”

[邹本龙]

从国产替代到护城河

第三个问题剑指行业敏感神经：国产艺术涂装能否替代进口？邹本龙认为国产与进口是满足不同客群的需求分层，“K型分化”之下每个层级都有相应客群，重要的是做好自己的定位；方学平给出接近“标准答案”的判断：两个赛道会长期共存，今后5到10年各自总量都会增长，而且“一定会有一大批国产艺术漆走出国外”；金平以茅台作比：艺术涂料是原材料，产地资源无法复制，两种特性注定不同路径；郭海鹏则提醒国产同行：不能“人家做雅晶你也做雅晶”，要真正沉下心做研发。

The third question struck a nerve: can domestic art coating replace imported? Zou Benlong saw demand stratification — under “K-shaped divergence,” every tier has its clientele, so mind your own positioning. Fang Xueping offered the closest thing to a consensus answer: the two tracks will coexist long-term, both growing over the next five to ten years, and “a large batch of domestic art coatings will go overseas.” Jin Ping reached for the Moutai analogy: art coating is a raw-material business where place and resources cannot be replicated, so the two natures will follow different paths. Guo Haipeng cautioned domestic peers against copying — “when they launch a texture, you launch the same” — urging genuine R&D instead.

高立强

高立强引用常朝晖的话作答——“让凯撒的归凯撒，让上帝的归上帝”；张灿龙笃定“中国的艺术涂装势不可挡”，中国红等系列正在国外走红。

Gao Liqiang answered by quoting Chang Zhaohui — “render unto Caesar, render unto God” — while Zhang Canlong declared Chinese art coating unstoppable, with “China Red” series gaining traction abroad.

最后一个问题，是如何面对价格战建立自己的护城河。邹本龙把护城河拆成四个阶段：早期靠产品、发展期靠品牌、规模化后靠规模优势、如今在构建设计师渠道，“影响两万名设计师成为我们的生态伙伴”；方学平的答案依旧是效果交付中心——“只要你用公司产品，不会施工，公司派人帮你施工”；金平说自己“没有护城河，只有硬杠”：每一个客户他都讲同一句话——“若论价格，别找我”；郭海鹏把护城河落在口碑上：“在诸暨做艺术涂装谁最好？如果说一声‘郭海鹏最好’，这就是最大的护城河”；高立强的护城河是坚持与老客户，“十几年前的客户，我们有系统找到他的单子，还可以给他修补”；张灿龙的答案最动情：“我有一帮跟着我十三年的兄弟，总共十八个人，他们是我最大的护城河。”

The final question: facing price wars, how do you build a moat? Zou Benlong broke it into stages — product early on, brand in growth, scale advantage at size, and now designer channels, aiming to “bring 20,000 designers into our ecosystem.” Fang Xueping’s moat remains the delivery centers: “Use our products and can’t apply them? Our people will come and do it for you.” Jin Ping claimed no moat, only a hard line, telling every client the same sentence: “If it’s about price, don’t come to me.” Guo Haipeng put his moat in reputation: “Ask who does art coating best in Zhuji — if the answer is ‘Guo Haipeng,’ that is the greatest moat.” Gao Liqiang’s moat is persistence and old clients — “for clients from a decade ago, our system can still find their orders and patch their walls.” Zhang Canlong’s was the most moving: “I have eighteen brothers who have followed me for thirteen years. They are my greatest moat.”

张灿龙

四个问题问完，时间也到了。主持人请全体大咖起立，向台下数百位涂装师深深鞠躬：“所有的观点也是一种偏见，在这里头能有启发，大家能细心地聆听，我们要给大家深深的鞠躬。”掌声中，8月25日下午的论坛议程圆满收官。

When the four questions were done, so was the time. The moderator asked all panelists to stand and bow deeply to the several hundred craftsmen in the audience: “Every viewpoint is also a prejudice. If anything here inspired you, and you listened with care — we bow to you.” Amid applause, the forum’s afternoon agenda came to a close.

向台下数百位涂装师深深鞠躬