常朝晖：从顺德到建德，艺术涂料产业的新范式

Chang Zhaohui: From Shunde to Jiande — A New Paradigm for the Art Coating Industry

8月25日下午，2026华东艺术涂装高质量发展论坛继续进行。杭州素磐新材料有限公司董事长常朝晖登台，发表题为《中国涂料看顺德，艺术涂装看建德》的演讲。他把演讲概括为“两个地名、三句话、一个愿望”，主张“让凯撒的归凯撒，上帝的归上帝，让AI来成就一切”。

On the afternoon of August 25, the 2026 East China Art Coating High-Quality Development Forum continued. Chang Zhaohui, chairman of Hangzhou Supan New Materials, delivered a speech entitled “China’s Coatings Are Made in Shunde — for Art Coating, Watch Jiande.” He summed up his talk as “two places, three sentences and one wish,” advocating “render unto Caesar the things that are Caesar’s, render unto God the things that are God’s — and let AI accomplish everything.”

两个地名：顺德与建德

第一个地名是顺德。常朝晖说，顺德为行业奠定了非常好的产业基石，是老牌涂料产业基地，“包括我们今天的总冠名商巴德士”。他提到，巴德士前身叫花王，从花王到巴德士再到代理的诺瓦，每一个阶段方学平都走在了前面，“特别值得我们尊敬”。

The first place is Shunde. Chang said Shunde laid a solid industrial foundation for the trade as a time-honored coatings manufacturing base — “including today’s title sponsor, Badese Group.” Badese, he noted, began as Hua Wang, evolving into Badese and later distributing the premium brand Nova; at every stage, he said, chairman Fang Xueping has led from the front, “and deserves our deep respect.”

第二个地名是建德。他解释，建德是杭州下辖的县级市，背靠杭州、依托长三角；杭州除了涂料企业，还有电商与AI这两张鲜明标签。在他看来，顺德与建德代表涂料产业的两个阶段：顺德完成了行业奠基，长三角则在此基础上迭代升级，“不是替代，而是传承”。

The second is Jiande, a county-level city under Hangzhou, backed by the Yangtze River Delta. Hangzhou, he added, carries two further labels besides coatings: e-commerce and AI. In his framing, Shunde and Jiande represent two stages of the industry — Shunde founded it, and the Yangtze River Delta is upgrading upon that foundation. “Not replacement, but inheritance.”

三句话里的行业主张

第一句话，“凯撒的归凯撒”。常朝晖认为企业盈利有两个模式：规模化和创新。谈到价格战，他说大家真正讨厌的不是价廉，而是“以次充好、劣币驱逐良币”——不是价格低东西就差，也不是价格贵东西就好，核心是价格与价值是否统一。他以小米为例：小米手机出现后，华强北的山寨机整个消失了；他期待行业出现类似的企业，“让好的、标准化的产品出来，把劣质产品赶出去”。

Sentence one: “render unto Caesar.” Enterprises profit through two engines — scale and innovation. On price wars, he argued that what the trade truly resents is not cheapness but passing off the shoddy as the genuine, “bad money driving out good” — the test is whether price and value match. Citing Xiaomi, he recalled how counterfeit handsets vanished from Huaqiangbei once Xiaomi arrived, and expressed the hope that a comparable player would emerge in art coating: “let good, standardized products come out and drive the shoddy ones away.”

第二句话，“上帝的归上帝”。他说，材料在桶里，上墙要靠师傅实现，工艺占了很大比重；差异化不仅在材料和工艺，还在服务。他举金平为例：金总所有产品都先收全款再做施工，很多师傅做不到，而金总能做到，“因为他建立的是服务的差异化”。

Sentence two: “render unto God.” The material sits in the bucket; it takes craftsmen to put it on the wall, and workmanship carries great weight. Differentiation lies not only in materials and technique but in service. He cited Jin Ping, who collects full payment before starting work — something few craftsmen dare — “because what he has built is service differentiation.”

第三句话，“让AI来成就一切”。常朝晖现场演示了团队历时两年研发的AI空间渲染软件：给它一张样板照片，10到20秒即可生成多角度空间效果图，还能生成海报与带音乐的沉浸式视频。此前他们试用某大厂渲染软件，“贴出来的图不是我想要的，我相信也不是设计师想要的”。他透露，软件在内测成熟后，将给现场涂装师和有兴趣的企业一定时间的免费使用权。

Sentence three: “let AI accomplish everything.” Chang demoed an AI spatial-rendering tool his team spent two years building: from a single sample photo it generates multi-angle room renders in 10 to 20 seconds, plus posters and immersive videos with music. A Big-Tech rendering product they tried earlier, he said, “produced images that weren’t what I wanted — and I believe not what designers want either.” Once internal testing matures, the tool will be offered free of charge for a period to the craftsmen and companies present.

新材料布局与“名人堂”心愿

他还介绍了新材料布局：团队与中科院物理研究所相关团队协作，用AI交叉实验，六个月做出四款市面上从未有过的材料，涉及零电阻超导材料；“纳米微晶瓷”项目获得杭州市政府3000万元专项补助。配合AI带来的获客效率，将有一批新材料随之落地。

He also outlined new-materials plans: working with a team affiliated with the Institute of Physics of the Chinese Academy of Sciences, his team used AI-assisted cross experiments to produce four previously unseen materials within six months, involving zero-resistance superconducting materials; the “nano micro-crystal porcelain” project has received a 30-million-yuan special subsidy from the Hangzhou municipal government. With AI boosting customer acquisition, a batch of new materials will follow.

演讲结尾，常朝晖聚焦“涂装师名人堂”。他说钱家飞在抖音发了1400多张视频，而行业里许多身怀绝技的师傅依旧默默无闻——他为此感到愧疚，并宣布接下来将免费提供施工材料、承担宣发费用，帮助更多工匠被看见。“我们要打造的长三角产业高地，是全链路的共生协同，是各种资源的整合，是创新生态的闭环。”PPT资料显示，其团队5个月实现营收从0到5000万元，全年力争新增破亿元。

He closed on the “Coating Masters Hall of Fame.” Qian Jiafei has posted more than 1,400 short videos, Chang noted, yet many masterful craftsmen remain unknown — something he felt ashamed of. He announced that his team will provide free materials and cover promotion costs so that more craftsmen can be seen. “The industrial highland we are building in the Yangtze River Delta is a full-chain symbiosis, an integration of resources, a closed loop of innovation.” According to his slide deck, the team grew revenue from zero to 50 million yuan in five months, aiming to add over 100 million yuan for the full year.

主持人总结道，建德离杭州这么近，可谓天时地利人和，加上楼红龙在建德打造的涂谷产业园汇聚人才，“未来的艺术涂装，真的要看建德了”。

The host summed up: Jiande sits right beside Hangzhou — timing, place and people all aligned — and with Lou Honglong’s Tugu industrial park gathering talent there, “the future of art coating may truly belong to Jiande.”